“Take Me Right Back” Fyne Audio brand ads: As a new brand Fyne Audio had to be noticed in a busy niche market and give an idea of what the company was all about. "Take Me Right Back" was strategically placed ads all about promoting the idea that music is more than just sound, it emotionally connects with people and brings memories back as though it happend yesterday. These were placed in publications and social media driving to a landing page to tell more of the story.